Learn how pay-per-click advertising can help you bring in a consistent stream of new business.
With many people going online to search for a lawyer, pay-per-click (PPC) advertising can be an excellent way to bring in new business—especially as it lets you target clients looking for specific types of legal services.
Whether you’re wondering if PPC is right for your firm, or you want to level up your current paid initiatives, we’ll help you navigate the many challenges associated with online advertising. Join this session in The Legal Marketing Masterclass Series as we dive into:
- The basics of creating and managing PPC ads, from setting goals to monitoring results
- Tips for writing ad copy that potential clients can’t ignore
- Examples of firms that have started and scaled their PPC initiatives, and the incredible results they’ve seen
Watch the Recording
Speakers
Audrey Ehrhardt
Founder
Practice42
Audrey Ehrhardt, Esquire, CBC, is the Founder and CEO of Practice42, a nationwide law practice management company. Practice42 combines the power of Law Practice Management Software Build Outs, Practice Mentor Coaching, and a full suite Legal Marketing Agency to deliver the success clients want, and need!
Audrey has unique experience building, running and marketing successful law practices and corporations nationwide. Her expertise gives her a unique perspective when working with attorneys and their teams to effectively address the challenges they face. A licensed Florida attorney and certified behavioural consultant, Audrey is a national speaker on topics such as elder law, advanced planning strategies for seniors, business development, legal referral marketing strategies, cyber security, software solutions, and marketing with todays technology.
Sachin Bakhai
CEO
LawKPIs
Sachin Bakhai has vast experience taking new products and services to market from concept through commercialization. As a CEO of LawKPIs he understands that growing your law firm can feel overwhelming. His vision is to help small and mid-size law firms make informed decisions using data to grow and succeed so they can enjoy financial independence. As a CEO of LawKPIs the vision is to help 10,000+ law firms to grow and succeed so they can enjoy financial independence.
Host
Rio Peterson
Senior Affinity Partnerships Manager
Clio
Rio Peterson is the Senior Affinity Partnerships Manager at Clio. She initially joined Clio in 2017 as a member of Clio’s award-winning Customer Support team and gained an in-depth knowledge of Clio’s products and customers. Now, Rio works to build flourishing relationships with legal associations across the United States and Canada, and she works passionately to educate lawyers on the importance of using data to build better practices and drive the legal industry forward.