{"id":10416,"date":"2023-11-27T12:40:52","date_gmt":"2023-11-27T12:40:52","guid":{"rendered":"https:\/\/www.clio.com\/uk\/?p=10416"},"modified":"2026-04-04T15:00:38","modified_gmt":"2026-04-04T14:00:38","slug":"marketing-clio-grow","status":"publish","type":"post","link":"https:\/\/marketing.dev.clio.systems\/uk\/blog\/marketing-clio-grow\/","title":{"rendered":"7 Tips On How To Market Your Law Firm With Clio"},"content":{"rendered":"<p>To run a profitable law firm, you need clients. However, marketing, business development, and building client relationships can be time-consuming and costly tasks. And, busy legal professionals are already stretched thin. What\u2019s a lawyer to do?<\/p>\n<p>Enter Clio Grow, the <a href=\"https:\/\/marketing.dev.clio.systems\/uk\/grow\/\">legal CRM software<\/a> that powers seamless client intake and marketing.\u00a0This powerful tool does a whole lot more than seamless client onboarding. It includes several features to help you easily market your law firm, attract new clients, and manage that increased demand. It also integrates with several useful marketing tools to take your efforts even further.<\/p>\n<p>Let\u2019s take a look at the best ways to market your law firm with Clio Grow.<\/p>\n<h2 id=\"section-1\">1. Create drip email campaigns for reviews, referrals, and more<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing.dev.clio.systems\/wp-content\/uploads\/2022\/06\/paralegal-newsletters-750x422.png\" alt=\"An image of a computer screen showing a paralegal waving out of an email newsletter\" \/><\/p>\n<p>A drip campaign is a series of templated emails that can be scheduled to be automatically sent out on a defined cadence. Using templated emails, there are a number of ways you may want to use these campaigns at your firm:<\/p>\n<ul>\n<li><strong>Drive more reviews<\/strong>: Create a review campaign and run it as soon as you close cases that have a favourable outcome. This could be two to three emails spread apart by a few weeks or months that thank the client for their business and ask for them to leave a Google review. More positive reviews add more <a title=\"Learn more about being a persuasive lawyer\" href=\"https:\/\/marketing.dev.clio.systems\/uk\/customers\/\">social proof<\/a>\u00a0for your law firm, helping to bring in more clients.<\/li>\n<li><strong>Get more referrals<\/strong>: Similar to the above, you could set up an email cadence to go out a month after a case closes asking for a referral, and then another a year later. These emails could also include value-add content for clients to keep them engaged (e.g., an estate planning checklist for someone who created a will using your firm).<\/li>\n<li><strong>Re-engage potential clients<\/strong>: A client may not choose to work with your firm\u2014but the opportunity may arise again in the future. Depending on the nature of your practice, you could set up a series of emails to follow up with clients who drop off, promoting your firm and why it would be valuable to work with you. You will be able to remind them of who you are and the value of working with you to stay on their radar over time<\/li>\n<\/ul>\n<h2>2. Send targeted newsletters with Mailchimp and lists built in Clio Grow<\/h2>\n<p>With Clio Grow you can build lists of contacts that you can use for different email marketing purposes. Tagging allows you to segment your clients into different groups, such as which practice areas they\u2019re using your services for. Once you create those groups, you can send newsletters with specific content that will resonate best with that audience. For example, you could send out a newsletter to your real estate clients letting them know about recent changes to real estate law or promoting seminars you\u2019re running. Simply use the tags to build audience lists in MailChimp, then create your email campaigns.<\/p>\n<h2>3. Save time with email templates<\/h2>\n<p>Email templates save you time on marketing strategies and administration work alike. You can easily:<\/p>\n<ul>\n<li>Ask for reviews and referrals.<\/li>\n<li>Welcome potential new clients who reach out via your website.<\/li>\n<li>Advise potential clients on the next steps in the intake process.<\/li>\n<\/ul>\n<p>Simply create a one-off email template for each situation to save yourself time\u2014never rewrite the same email again!<\/p>\n<h2>4. Wow your potential clients by remembering tiny details<\/h2>\n<p>In addition to segmenting your audiences for emails,\u00a0<a href=\"https:\/\/help.clio.com\/hc\/en-us\/articles\/9290561867931-Clio-Grow-Tags#:~:text=Tags%20can%20be%20created%20in,from%20a%20single%20contact's%20page.&amp;text=Go%20to%20Settings%20%3E%20Contacts%20%3E%20Tags,to%20change%20the%20tag's%20color.\">tags<\/a>\u00a0in Clio Grow help you easily remember details about your potential clients.<\/p>\n<p>For example, you can tag personal details to a client profile, such as \u201cLiverpool fan\u201d, so you don\u2019t forget. Then, if a client doesn\u2019t hire you the first time they need legal services, but reaches out again later, tags could help you remember that they are a Liverpool fan. Working this into your communication with them could help build your relationship, helping drive conversion, more word-of-mouth referrals or a positive review.<\/p>\n<h2>5. Enable online bookings with Clio<\/h2>\n<p>Clio Grow has a built-in appointment scheduling tool that is easy to set up and use. The scheduler enables clients to conveniently book appointments online through a link you can add to your website and emails.<\/p>\n<p>You can set different appointment types (e.g., initial consultation, intake call) and even take money upfront if you do paid consults. Plus, the link can be added to your\u00a0<a href=\"https:\/\/marketing.dev.clio.systems\/blog\/how-to-use-google-my-business-to-promote-your-law-firm\/\">Google Business Profile<\/a>.<\/p>\n<p>Want to block off certain times in your calendar? You control what available time slots potential clients can choose from when booking. Appointments will show up in your calendar in Clio Manage, and in any calendars you have connected to Clio Manage.<\/p>\n<h2>6. Use intake forms to manage leads<\/h2>\n<p>Leverage professional-looking, easy-to-use, and fully-featured intake forms (that include conditional formatting and allow for document uploads) to help your law firm stand out from the competition. You can also intake new clients quickly with all the information you need\u2014allowing you to decrease any delays in response time.<\/p>\n<p>And response time is crucial: Research from the\u00a0<a href=\"https:\/\/marketing.dev.clio.systems\/uk\/guides\/2019-legal-trends-report\/\">2019 Legal Trends Report<\/a>\u00a0says that 79% of clients expect a response within 24 hours\u2014and our data showed most law firms fall far below these expectations.<\/p>\n<h2>7. Create a beautiful and compelling website with Clio\u2019s law firm website builder<\/h2>\n<p>Your website is your digital business card, and most law firms\u2019 main marketing tool. With more and more clients looking for <a href=\"https:\/\/marketing.dev.clio.systems\/uk\/blog\/best-law-firm-websites\/\">law firms online<\/a>, a professional website allows potential clients to learn about you and your firm, and connect with you for more information.<\/p>\n<p>With Clio\u2019s law firm website builder\u2014included with your subscription to Clio Grow\u2014you can easily create a professional website without having to learn to design or code. Simply:<\/p>\n<ul>\n<li>Choose a domain name (you can purchase a custom domain if you choose).<\/li>\n<li>Select your theme and colour scheme, and add text and images.<\/li>\n<li>Hit publish. That\u2019s it!<\/li>\n<\/ul>\n<p>You can also leverage more of Clio Grow by adding links to appointment scheduling, online payments, and your client portal to your website\u2014all without any additional coding.<\/p>\n<p><a href=\"https:\/\/marketing.dev.clio.systems\/uk\/features\/law-firm-website-builder\/\">Learn more about Clio\u2019s website builder here<\/a>.<\/p>\n<p><em>If you already have a website built through WordPress, adding a \u201ccontact us\u201d form via our WordPress integration means that leads that come to your website will feed directly into your lead inbox in Clio Grow.<\/em><\/p>\n<h2>Final thoughts on marketing your law firm with Clio Grow<\/h2>\n<p>Getting Clio Grow and making the most out of it won\u2019t just level up your client intake\u2014it will help you gain more clients and efficiently run a profitable law firm. Leverage features like Clio Grow\u2019s website builder, appointment booking tool, and Google Local Services Ads, and your marketing woes will become a thing of the past.<\/p>\n<p>Want to see how <a href=\"https:\/\/marketing.dev.clio.systems\/uk\/grow\/\">Clio Grow<\/a> could be earning your firm new clients?\u00a0Learn more here, or\u00a0<a href=\"https:\/\/marketing.dev.clio.systems\/uk\/grow\/\">book a demo<\/a> with a Clio expert today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uncover effective marketing strategies for your law firm. Level up your law firm&#8217;s marketing game with our expert tips and insights.<\/p>\n","protected":false},"author":24,"featured_media":10418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[422],"tags":[],"coauthors":[395],"class_list":["post-10416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","content_category-client-experience","content_category-clio","content_category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Tips On How To Market Your Law Firm With Clio<\/title>\n<meta name=\"description\" content=\"Uncover effective marketing strategies for your law firm. Level up your law firm&#039;s marketing game with our expert tips and insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketing.dev.clio.systems\/uk\/blog\/marketing-clio-grow\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Tips On How To Market Your Law Firm With Clio\" \/>\n<meta property=\"og:description\" content=\"Uncover effective marketing strategies for your law firm. Level up your law firm&#039;s marketing game with our expert tips and insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketing.dev.clio.systems\/uk\/blog\/marketing-clio-grow\/\" \/>\n<meta property=\"og:site_name\" content=\"Clio UK\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-27T12:40:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-04T14:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketing.dev.clio.systems\/uk\/wp-content\/uploads\/sites\/3\/2023\/11\/Screenshot-2023-11-27-at-12.10.12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"747\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Teresa Matich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@teresamatich\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Teresa Matich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 Tips On How To Market Your Law Firm With Clio","description":"Uncover effective marketing strategies for your law firm. 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After attending the University of British Columbia, she worked as an office clerk at a well-respected law firm in Vancouver while building her writing career, absorbing a wealth of knowledge about the legal industry and legal practice. With over eight years writing about legal practice management, law firm billing, and more, she has edited and been a long time writer for the award-winning Clio blog, where she's written dozens of articles about law firm marketing, organization, and everything a lawyer would need to start a law firm. In addition, she has written for publications such as GP Solo, Legal Technology Today, and Above the Law. Finally, she's interviewed dozens of practicing lawyers and leading legal industry thinkers, including Preet Bharara and Bryan Stevenson. Teresa's talks and conferences ClioCon 2024. The Centralized Firm: Powered by Clio ClioCon 2022. The Benefits of a Legal Blog ClioCon 2022. Reisman Spotlight: Community Impact & Community Champion ALPS In Brief Podcast. Where Legal Tech is Heading Featured articles JSTOR. Can You Hear Me Now? 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